International rugby legend, Brian O’Driscoll, will join the Teneo Sports division as a Senior Advisor
NEW YORK, NY, June 9, 2016 – Teneo, the global CEO advisory firm, today announced that international rugby legend, Brian O’Driscoll, will join the Teneo Sports division as a Senior Advisor and will work closely with Teneo Sports’ leadership team, supporting a number of important mandates for both corporate and sports clients.
Mr. O’Driscoll is considered to be one of the greatest rugby players in the history of the sport. He was the captain of the Ireland Rugby team from 2004 – 2012 and captained Leinster Rugby from 2005 until the end of the 2008 season. He also captained the British and Irish Lions for their 2005 tour of New Zealand. He is the eighth-highest try scorer in international rugby union history, and the highest scoring centre of all time.
“We are very pleased to have Brian join our fast-growing sports division,” said Declan Kelly, Chairman and CEO of Teneo. “He is highly respected around the world not only for his incredible athletic talent, but also for his leadership skills, intellect and significant expertise working with corporations around the business of sports. He will be a tremendous resource for our clients in key markets around the globe.”
“Teneo Sports’ primary area of focus is helping drive brand strategy to launch, rebrand or reinvent sports-related assets to maximize corporate value, fan engagement and revenue potential,” said Chris Wearing, Vice Chairman of Teneo and CEO of Teneo Sports. “No other firm sits at the junction between massive corporate sponsors trying to make brand-relevant sports investments and the traditional and new disruptive sports assets. There is a critical need in sports today for sophisticated advice with a background rooted in managing the largest global brands. Brian will play a key role in helping provide this advice to our clients.”
Brian O’Driscoll added, “I am delighted to be joining the Teneo Sports team, as I believe they are truly redefining how brands leverage sports for growth. I look forward to working with my new colleagues around the world to deliver solutions for our clients.”